Exceptional Authoritative Direction in The Year of Zayed.. Al Hajeri: A Historical Decision Serves the Best Interests of the UAE Sports Sector
H.E. Ghanim Mubarak Al Hajeri, Chairman of Al Ain Club Football Company, hailed the decision of His Highness Sheikh Khalifa bin Zayed Al Nahyan, President of the UAE, to decrypt the Gulf Arab League and the President’s Cup matches. “The decision made us happy and pleased the fans of the league inside and outside the UAE. It reflects also the volume of support, attention and care that our wise leadership gives for sports and athletes in various fields to achieve the desired development at all times and events, considering that there are massive numbers of fans outside UAE who are keen to watch the matches of the League. Indeed, this decision meets the fans’ passion to watch our league’s strong and thrilling matches,” he said.
Al Hajeri stated that the decisions issued by His Highness the President of the UAE in the Year of Zayed are historic and exceptional and definitely will enhance the concepts of developing the sport of the UAE in its different sectors and stages.
He added: “The decision to cancel the encryption comes as an extension of the decision to give the opportunity for the children of Emirati females and residents of UAE to participate in local competitions. Such wise decisions represent a new step to achieve the desired added value to our local competitions and to realize the highest level of success indicators. It is also important to support social cohesion and achieve the highest levels of excellence to raise national flag in all continental events.” Al Hajeri asserted: “We hope we will be able to return the favor to our wise leadership for their highly appreciated support, attention and care in the manner leading to achieve the required progress in all sports and social fields.”
Al Hajeri underlined: “One of the most important outcomes of encrypting the league matches is the financial revenues of broadcasting rights. However, there are also several companies seek to add their commercial and brand names in the ads of the most thrilling local competitions and on the stands and club shirts they sponsor. Hence, I do not think the value of selling tickets for spectators or capacity of the stadiums and the number of fans attending the matches will be equivalent to the other side of the equation, i.e. increasing the number of viewers through canceling the encryption. Absolutely, the wisdom of the UAE leadership has always been driving the wheel of development and advancing the national product in all sectors.”
“The decision to cancel the encryption will boost the percentage of the viewing exponentially compared to the PLC’s statistics of last year viewing which were estimated by more than “13 million” views of the league inside and outside the UAE and achieves the required advantages in the coming period,” Al Hajeri added. He said that this this decision also serves the best interest of clubs which that could stimulate the marketing activities in different areas to achieve the vision of each club and gives them more options to initiate new positive and innovative ideas.
Al Hajeri highlighted the fact that the decision will also give the clubs the opportunity to invest in satellite broadcasting to provide distinctive media services for their fans boost their income through their marketing portals. He signed off: “We, in Al Ain Club, have already started examining this idea and look forward to launching Al Ain Club Channel in the very near future.”
