Al Ain Club Announces A New Partnership With “Etisalat”.. Ali Saeed Al Kaabi: Proud to Partner with Emirates Vision Media Network

Community, Press

Humaid Sahoo: Committed to Keeping Pace with the Development Indicators and So Pleased to Partner with The Boss of UAE

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The Emirates Vision Media Network of “Etisalat” and through its “eLife” Service has signed a new sponsorship agreement with Al Ain TV Channel on Monday 9th September 2019, Al Ain Sports and Cultural Club has announced.

The signing ceremony took place at the Chairman Lounge at the Hazza Bin Zayed Stadium, and a press conference was held to shed a spotlight on the details of the agreement.

The media conference was attended by Ali Saeed Al Kaabi, Al Ain Club Media Consultant, Humaid Sahoo Al Suwaidi, CEO of Emirates Vision, along with members of Al Ain Sports and Cultural Club, Al Ain TV Channel, Etisalat, and several media representatives.

Al Ain Sports and Cultural Club held a press conference yesterday evening at the President’s Hall at Hazza Bin Zayed Stadium, where it announced the signing of a new partnership agreement with Emirates Vision, a subsidiary of Etisalat Group. The event was attended by

Ali Saeed Al Kaabi, the Media Consultant of Al Ain Club and its affiliated companies, expressed his deep pleasure for concluding this the partnership agreement. “It is a great moment to establish a new partnership with the Emirates Vision. It is the leading provider of television content in the region through its media arm eLife TV to subscribers with various media packages, including the fixed-line, internet, and TV channels services.”

“We are proud of the new partnerships with the public and private sectors. Indeed, having Emirates Vision onboard along with the other valued partners will be of an added value to the Club and generate new gains to both parties,” Al Kaabi said.

He added: “The Boss will spare no effort to achieve excellence in the new-fangled digital media. The Club seeks to implement new quality initiatives in coordination with its partners with sights set high to provide exceptional services to its fans and further improve the communications channels with the other institutions and to serve the society.”

In his brief speech during the press conference, Humaid Sahoo Al Suwaidi expressed his pleasure to sign the new partnership agreement with Al Ain Sports and Cultural Club dedicated to launching Al Ain TV Channel exclusively within the eLife channels package.

He underlined that this new step is meant to improve the level of viewing among the massive numbers of sports audience in UAE in general and the Boss fans, in particular, subscribing in eLife packages.

“The Ainawi Nation could watch Al Ain TV Channel which holds the number 710 and will enrich their viewing experience through their subscription in the eLife package. This service offers them a wide range of choices of more than 585 eLife TV channels, whether they are at home, workplace, shops or on their mobile devices,” Al Suwaidi stated.

He concluded by saying: “I would like to avail this opportunity to thank those who contributed to the provision of this outstanding service, which is part of our commitment to embody the vision of our wise leadership. This new quality step aims to promote further services provided to all sectors of our society, especially the sports sector, to enhance the experience of citizens and residents of our blessed homeland.”

On his part, Rashid Abdullah, the Executive Director of Al Ain Investment Club Company, greeted the attendees of the press conference and stressed that the announcement of Al Ain Club’s partnership with the Emirates Vision, under which Al Ain will receive sponsorship from eLife, shows the Club’s explicit keenness to promote the concept of collaboration with all UAE institutions and sectors.

He also pointed out: “Al Ain Club will exert more efforts to boost the level partnerships with various sectors and will spare no efforts to furnish all the grounds to facilitate the Club’s mission to win more titles and championships. All of this could not be achieved except through the generous support of the wise leadership, the strong support of the loyal fans, and the boldness and determination of the stars of the Boss.”

He signed off by wishing the Boss squad all the best this challenging season at all aspects and be able to achieve their aspirations.

Suhail Al Abdool, CEO of Al Ain TV Channel, said that the channel would start broadcasting new programs as of 19th September 2019.

“We hope that the fans and followers of Al Ain City TV Channel and Al Madina Club programs, which be broadcasted via eLife packages, will be satisfied and pleased by their quality contents and various media coverages they will broadcast.”

Noteworthy, Al Ain Sports and Cultural Club announced previously the establishment of Al Ain Media Company with an integrated system that includes a private and independent TV channel and a media training institute to attract and qualify talents. The new company is located at the Hazza Bin Zayed Stadium.

This new project is considered as a new investment arm that includes an integrated media sector with a new work mechanism to keep pace with the latest developments in this vital industry.

The new and unprecedented move reflects the latest trends adopted by the Club management to cover all the news and achievements of this lofty big Club which enjoy widespread popularity in the UAE and abroad. This new company will establish new channels of communication with the Club’s loyal fans directly exactly like other international big clubs.