Al Ain Club promotes its marketing partnerships with a strategic agreement with Hankook until 2028
By signing a three-year strategic sponsorship agreement with Hankook Tire & Technology Co., Al Ain Club promoted its marketing partnerships from 2026 to 2028, in a step that reflects the club’s growing status as a global sports brand that attracts world’s leading companies.
The agreement was signed by Rashid Abdullah, Executive Director of Al Ain Investment Company, on behalf of Al Ain Club, and Jong Woo Kim – Vice President, Middle East & Africa Division Director, on behalf of Hankook Tire & Technology Co.
The agreement includes advertising rights for Hankook brand within Al Ain Club’s media and marketing platforms, including billboards, fan communication platforms, and Hazza Bin Zayed Stadium screens.
The signing ceremony was attended by Dr. Surender Singh Kandhari, Chairman of Al Dobowi Group, and also witnessed the participation of the First Team players Abdulkarim Traoré and Marcel Ratnik, as a confirmation of the sporting and marketing dimension of the partnership. At the end of the event, commemorative shields were exchanged, in addition to presenting the partner’s representatives with official Al Ain Club jerseys signed by the Al Ain stars.
