A new partnership was announced in a step that reflects the rising power of Al Ain sports and cultural club’s trade mark
Al Ain sports and cultural club announced the forging of a new qualitative partnership with Tawazun Defense Empowerment Council (Tawazun)
Al Ain sports and cultural club announced the forging of a new marketing partnership with the Tawazun Defense Empowerment Council (Tawazun). The new partnership was forged in the framework of the qualitative expansion of Al Ain sports and cultural club into the international markets, as well as its continued growing institutional presence through the competition race of the FIFA Club World Cup 2025 football tournament.
This new partnership comes under Al Ain sports and cultural club’s strategic marketing vision, that is relying on the principle of boosting the national partnerships of global aspects, as well as opening up to new markets on the regional and international levels, thus enhancing Al Ain sports and cultural club’s position as one of the most prominent sporting entities with growing market value across the region.
Under this agreement, which will come into effect starting from its signing date and for a full sporing season, Tawazun Defense Empowerment Council (Tawazun) will be given a number of privileges, the most notable of which is the following: Placing its badge on Al Ain first football team’s training jerseys starting from the FIFA Club World Cup 2025 football tournament, giving the name (Tawazun) to the gate number (4) at Hazza Bin Zayed Stadium, as well as a series of marketing rights that include appearing in the events, the matches, in addition to Al Ain sports and cultural club’s digital content.
Rashid Abdullah, who is the chief executive officer of Al Ain football club investment company, emphasized that forging this partnership represents a qualitative addition to Al Ain sports and cultural club’s list of strategic partners. While the marketing administration team at Al Ain sports and cultural club, which is now present in the United States of America, is working to open wider cooperation horizons with the government entities and the commercial institutions from all over the world, while the team will be supported with the trust of Al Ain sports and cultural club’s trade mark, which is witnessing an increasing growth according to FIFA data.
Rashid Abdullah, who is the chief executive officer of Al Ain football club investment company, added the following statement: “Our new partnership with Tawazun Defense Empowerment Council (Tawazun) goes beyond the framework of traditional sponsorship, taking into consideration that this new partnership represents a true convergence between sports, industry and the national identity, as we are united under the sought after aspirations of reaching leadership and excellence at all levels.”
Khalifa Al Hamili, who is the chief executive officer of the executive affairs at Tawazun Defense Empowerment Council (Tawazun), said the following statement: “Al Ain sports and cultural club is representing the honorable national model of professionalism and excellence in sports. So, this partnership comes in alignment with the vision of Tawazun Defense Empowerment Council (Tawazun) to support the national talents and to boost the United Arab Emirates participation through the international venues and across a variety of fields.”
Khalifa Al Hamili, who is the chief executive officer of the executive affairs at Tawazun Defense Empowerment Council (Tawazun), added the following statement: “This partnership represents a qualitative access point to entrepreneurs and innovation pioneers across the defense industries, especially the owners of the small and medium sized enterprises (SMEs), in line with the Tawazun Defense Empowerment Council (Tawazun)’s sought after goals of empowerment, motivation and localization.
