Al Ain, marketing distinction, logistic excellence.. The Boss camp, professional planning
Special press conference, considerable Spanish media attention to Al Ain
Moment of silence for Sheikh Saeed bin Zayed in last two friendly games
Dazzling, professional planning, excellent logistic arrangements, and achieving marketing goals, all featured the camp of Al Ain Club’s first football team, which included two phases in the Spanish cities of Murcia and La Nucia. The first took place on July 7th-20th and the second took place on July 21st-29th.
Among all clubs of the region, Al Ain’s arrangements were the best–organized at all levels. Upon arrival, the team’s mission eyed 100% prepared atmospheres, which accounted for enhancing the success of the team’s camp,starting with equipping the bus with a splendid design carrying the logos of the great club and official sponsors, along with its beloved title to its players and fans; The Boss.
The logistics team considered every single detail by placing the same logos at the team’s residence, training grounds and stadiums, giving the mission’s members a sincere feeling that they are home, no matter how far they are.
The Emirati team’s last two friendly games against Racing Cartagena Mar Menor and Intercity of Spain, saw mourning ceremonies under the football protocol, as the two referees blew the whistle in the two games, followed by a moment of silence for the soul of Sheikh Saeed bin Zayed bin Sultan Al Nahyan, asking for Allah Almighty’s mercy upon him, before they kicked off.
The Boss also introduced its new South Korean player, Park Yong-woo, at a press conference at his residence in Murcia. The conference received considerable Spanish media attention at the level of the press, radio and television. A few days after the conference, the prestigious Spanish daily, MARCA, took the break for running with a story on the Asian team’s preparations;including two interviews with the head of the mission and the coach of the team who used to serve as Barcelona’sassistant coach.
