Al Ain club signs a historic partnership with a record high financial value with the Chinese investment company China Express Investment (CEXI) in the largest financial sponsorship deal for the team’s t-shirt
22.Jan.2025
Al Ain Football Club and China Express Investment Revolutionize Fan Engagement with Historic Partnership
Al Ain, UAE – Al Ain Football Club, one of the UAE’s most esteemed football clubs, is proud to announce a landmark partnership with China Express Investment (CEXI), a global leader in innovative technologies. This groundbreaking agreement is considered one of the largest partnership deals in the history of Al Ain Football Club.
A New Era of Innovation
This partnership goes far beyond traditional sponsorship, as Al Ain Football Club and CEXI embark on a transformative journey to integrate cutting-edge technologies, including Artificial Intelligence (AI), blockchain, and metaverse solutions. The exclusive collaboration aims to elevate the club’s brand while providing unparalleled experiences for its loyal fans.
At the core of this partnership is the introduction of AD7.AI, an innovative AI-powered loyalty game token. This token will be redeemable for goods and services at the club for AED 1 per token and will offer a 10% discount compared to cash prices. Distributed through local banks, AD7.AI is set to redefine fan engagement and expand its reach across the community.
Leadership Perspectives
“We are thrilled to partner with Al Ain Football Club, a beloved institution in the UAE,” said Mr. Julian So, CEO of CEXI, Chief Advisor, and Executive Director of CITD. “Together, we will push the boundaries of innovation, creating a new paradigm for fan engagement, loyalty, and rewards. The AD7.AI token represents a significant milestone in this journey, and we look forward to exploring new frontiers with the club.”
H.E. Mohammed Bin Tha’aloob Al Darei, Chairman of the Board of Directors of Al Ain Investment Company, expressed similar enthusiasm: “This partnership is a testament to our commitment to innovation and excellence. We are excited to work with CEXI, a leader in cutting-edge technologies, to bring unique experiences to our fans and further establish Al Ain Football Club as a technology pioneer in the region.”
Signing Ceremony
The official signing ceremony, held earlier today, was attended by H.E. Mohammed Bin Tha’aloob Al Darei, Julian So, Rashed Abdullah (CEO of Al Ain Investment Company), Dr. Mahmood Al Farsi (CSO of CITD), and other dignitaries from both organizations.
Strategic Contributions
CEXI’s ecosystem partners will play a pivotal role in the success of this partnership:
Additional partners and initiatives will be announced in due course under this exclusive partnership with CEXI for AI, blockchain and metaverse solutions.
A Symbol of Collaboration
The AD7.AI token’s logo will feature prominently on the front center of Al Ain Football Club’s World Cup jerseys, underscoring the partnership’s significance and vision for the future.
This collaboration marks a new chapter for Al Ain Football Club, positioning it at the forefront of technological innovation in the region and setting new benchmarks for fan engagement in the world of sports.
