Al Ain Water & Al Foah extend partnership with AlAin Sports & Cultural Club

Al Ain Water, one of most prominent food and consumer product companies, along with Al Foah, one of the largest date exporters, extended their partnership with Al Ain Sports & Cultural Club. The extension was announced during a press conference held at Hazza Bin Zayed Stadium, in the presence of HE Hamad Nekhairat Al Ameri, Managing Director of Al Ain Sports & Cultural Club, HE Musallem Obaid Al Ameri, CEO of Al Foah, Mr. Rashid Hamad Al Thaheri, Vice Chairman at Agthia Group, HE Mohammad Abdullah Bin Bdwah, Board Member at Al Ain Football Company, HE Ghanem Al Hajeri, Chairman of Al Ain Sports Games Company, and the football players, Ismail Ahmed, Mohammed Fayez and Ahmad Berman.

HE Hamad Nekhairat Al Ameri, Managing Director of Al Ain Sports & Cultural Club, thanked the team of Al Ain Water and Al Foah for trusting and supporting the club through extending their partnership, which contributes to the club athletes’ ability to represent their country at local and international sport forums, benefiting both parties and UAE sports in general.

Al Ameri explained that the club’s success and accomplishments, which made it a local and international pioneer, is achieved through the huge aid it receives from their highnesses the sheikhs, and the loyal fans’ support, as well as the partners’ and sponsors’ support, which contributed over the years to the foundation of sports sponsorship that plays a major role in the sports sector’s worldwide growth.

“We assure you that we will double our investment and marketing efforts to promote the club’s status, which attracts successful investments and attracts the largest regional and international brands, to achieve the vision of our wise leadership and translate the remarkable, unlimited support sports clubs are receiving from sports councils.” He added.

HE Musallem Obaid Al Ameri, CEO of Al Foah, said: “Extending our partnership with Al Ain Sports and Cultural Club is part of our responsibility to support sport activities in the country and our commitment to being part of community events and sport activities which support the youth sector and promote sports values among society through partnering with one of the most important local, regional and continental clubs.”

“This partnerships is in line with our wise leadership’s vision, which encourages institutions and organizations to create partnerships with the sports sector, in order to achieve more in sports and keep up with the country’s development and growth. Therefore, this sponsorship will promote Al Foah’s status as one of the most important national companies specialized in the development of the palm and dates sector in the country.” Al Ameri added.

In a statement by Rashid Hamad Al Thaheri, Vice Chairman at Agthia Group, he said: “Today, we are delighted to announce renewing and extending our partnership with Al Ain Sports and Cultural Club, one of the most important sports fortresses in the UAE, in order to promote sports across the country. And I would like to emphasize that Agthia Group is committed to supporting national sports institutions and activities.”

“Through our partnership with Al Ain Sports and Cultural Club, Al Ain Water Company, one of the group’s main products, will work on introducing a number of initiatives to encourage sports and motivate the public to participate and exercise since we are committed to supporting society in all aspects, especially sports, and encouraging skilled amateurs or professional athletes.” He added.

This partnership reflects the leading position Al Ain Sports and Cultural Club has reached, which confirms it’s an organization that believes in the importance of sports sponsorship and the need to promote partnerships and collaboration with government and private organizations, which ensures the sports sector sustain its important community role and contribute effectively in developing the sports system in the country.